What has been your best Lead Generating Wholesale deals come from

Question

I am trying to figure out what has worked for other Wholesaler/Cash investors, in finding deals I hear of so many people getting 3-5 deals a month, and I'm struggling to get one deal this year, please let me know what your best advice is to generate leads.

Thank you

Kevin Valenzuela

Thank you

Kevin Valenzuela

Duane Alexander · Answer

The best marketing channel is whatever channel you can afford and whatever you're good and consistent at. The people that are doing 3-5 deals a month probably either spend a lot of money in marketing (direct mail, ppc, etc) or spend a lot of money hiring people and building out teams to do cheaper forms of marketing like cold calling. Another option is SEO which is free (cost a lot to have someone do it for you or teach you though) and very profitable if you do it right and are ranking #1 in your market. That takes awhile to come to fruition though.

Anthony Caruso · Answer

This is gold. Its more about who you are targeting. Taking a shotgun approach doesnt work for all types of marketing, you need to segment and target your data. Then pair it with a comprehensive marketing plan, and you'll be on your way to converting deals in any market.

Caleb Brown · Answer

Personally cold calling/texting has been the best. Target a niche and keep it consistent/simple

Lydia R. · Answer

@Kevin Valenzuela There is more to it than just the method of contact. All marketing strategies work when targeting the right people. Some produce better results than others, but again its all about targeting the right people. You need people who have the potential to be highly motivated to sell. Who are you marketing to now?

Tim Oppelt · Answer

@Laura Casillas for a 6 month PPC in Austin TX (competitive) I would recommend at least $12k (2k per month) at the absolute minimum. If you don’t have that kind of money to risk on PPC, I wouldn’t touch it at all and stick to cold calling, direct mail, SEO, or something else.

Tim Oppelt · Answer

@Duane Alexander love your posts man! Excited to be working with ya on ppc!

With that said, SEO and PPC have been our best lead source!!! But, don’t do ppc unless you have 3-6 months of budget upfront!

Mark Shaver · Answer

Teaser: 1) How to properly measure website load speed and effectiveness. 2) How to reduce minimum PPC budget by 2,147,483,647 times

Tim, I apologize for the delay in replying. It took me a while to prepare answers to your great questions. Let's begin.

@Tim Oppelt wrote: "I would check out the PageSpeed Insights using lighthouse directly in chrome browser dev tools to estimate page speed. Maybe the server load might've been too great?"

Yes, website load speeds can change dramatically even within one hour if the hosting is inexpensive.

A budget hosting server hosts many websites so that the server is planned to be 100% utilized most of the time.But there are so-called "managed hosting". They focus on quality website maintenance. Managed hosting is underutilized even during peak hours.

While shared hosting can cost $3 a month, managed hosting can cost $500 a month.

If you have an inexpensive hosting plan, then be prepared that your hosting will serve websites with more expensive plans first during peak hours. Slow website performance on a cheap plan is not bad hosting performance, it's by design. If you complain to the hosting about slow loading, it will offer you to switch to a more expensive hosting plan.

Monitoring website accessibility

Weak hosting can periodically make your website unavailable. Try to monitor the availability of your website through the service https://uptimerobot.com/ It will check every 5 minutes for free whether your website is accessible or not. The service will show you all the periods of inaccessibility of your website:

You can also use this service to monitor the availability of your PPC customers' websites. (The free plan allows you to monitor up to 50 websites). If your customer's hosting has regular availability problems, you should increase your PPC campaign budget or recommend changing his hosting.

Similarly, you can control the retention rate of visitors to your clients' websites. Your PPC price list is for a typical investor website where Google PageSpeed Insights shows a full load time of 12 seconds and a retention rate of 34 percent of visitors. If a new client's website takes much longer to load and retains 20 percent or less of visitors, you may want to ask for an increase in your minimal PPC budget. Otherwise, there's a risk that a client with a slow website won't get results at all on a typical PPC budget and will blame you.

Tim Oppelt wrote: "I'm not sure why there is such a discrepancy using GooPageSpeed Insights tool and Lighthouse in the chrome browser incognito mode."

Google Lighthouse test simulates the loading of a web page using an "average" browser. This is a theoretical value.

Google PageSpeed Insights uses download speed statistics when real visitors visit the website. This is a real value.

Lighthouse and PageSpeed Insights may show different load speeds for the same website. This happens when your actual visitors differ from the "average" Internet visitors. For example, your website is visited mostly by older people with weak smartphones from areas with poor Internet. Then:

• Google Lighthouse will show a theoretical high loading speed, targeting typical website visitors (they're young, update their smartphones often, may have great Internet from their workplace).
• Google PageSpeed Insights will use the Chrome reports of your visitors' browsers and will show that the real download speed is low.

Therefore, using Google PageSpeed Insights is preferable. Use Google Lighthouse in situations where you cannot use Google PageSpeed Insights. For example, if you want to measure the load speed of a page that requires authentication.

Learn more in two my new articles "Google Lighthouse vs Google PageSpeed Insights, difference" and "How to use Google PageSpeed Insights". I have sent you links to them in direct messages.

Tim Oppelt wrote: "I don't think there's anything I can do 6X my conversion rate. Anyone, in REI at least, will tell you that spending $300 a month for a PPC campaign is extremely unlikely to produce any significant volume of deals."

The typical investor website filters and leaves only 34% of visitors due to slow loading. But loading a website is just the first step on the long road to closing the deal. Each of the typical investor's next step filters and leaves behind only a third of the visitors. From the full-flowing river of inbound PPC visitors, a thin trickle reaches the deal. Typical investors are forced to compensate for business process inefficiencies by increasing their advertising budget. $300 is the minimum money, at which an investor with a typical website has a good chance of getting at least one motivated lead.

But personally, your PPC campaigns have great growth potential. You are not a typical investor in a carrot website. You understand that finding the right PPC visitors is just the beginning. You organize all the steps in a methodical way:

• You are worried that your website is slow to load (normal
        investors do not react to information that their website loads
        slowly)
• You are blogging to keep visitors longer on the website
• You offer a free course to get E-mail visitors
• You build a community (circle) of regular visitors
• You choose an advanced business website platform like
        Kartra.com

You have now outgrown the Kartra.com platform. It's starting to hold back your development. You can replace Kartra.com with some more advanced solution that supports blogging, forum, community building, ..... This will allow you to build all the steps the way you want, not the way Kartra.com imposes on you.

I agree with you that it's hard to dramatically increase conversions just by loading the website quickly. But if you optimize all the steps from PPC click to close the deal, you will increase your PPC companies conversion rate by much more than 6 times.

Reducing the minimum PPC budget to $0

Why does Google promote Lighthouse and PageSpeed Insights? Google suffers deeply when the query "sell my house fast <city>" has to show slow investor websites. As a result, 2/3 of sellers go right back to Google because they didn't wait 12 seconds for the website to load and now they want other websites. Another 1/3 of sellers investigate low-performing investor websites and still come back to Google for a new batch of investor websites.

That's why Google's speed tests help create fast and efficient websites. Google wants more fast and efficient websites that it's not ashamed to show on the first page of search results.

When you optimize your website at all stages, the process of visiting the website will become very smooth. Visitors will start filling out forms.  Google will immediately notice that its visitors go to your website and no longer come back to Google for other websites. Google will immediately raise your website to the top of the results for your keyword phrases.

Then another magic happens:

Source image via Wikimedia.org

Jerryll Noorden talks about it tirelessly. Every day visitors from Google will flood you with requests for your offer. Your minimum PPC budget will drop 2,147,483,647 times (from $300 to $0). The efficiency will be even greater than the efficiency of the PPC company with a high priced budget of $2,500 per month.

Jerryll Noorden · Answer

Bought this green house for 10 dollars.

This house is on the most gorgeous street in Connecticut:

No it was not a lien, or auction or anything.

Seller just was tired of owning it.

ARV= $250K

It was an SEO lead.

Then we bought this house for $11K

It needed about 60K in repairs, and ARV is $183K

We flipped it and well now looks like this:

Again SEO lead.

We have a ton more happy endings..

All these leads are free, which gives me an infinite ROI on marketing.

There is no opinions here or arguing, .. there IS A BEST lead generation method. That method is called SEO.

No other method is ever green, free, on autopilot, hands-off, providing me a crap ton of highly motivated seller leads.

The result is obviously HUGE profits!

Alan Bailey · Answer

I'll join the chorus of whatever you do consistently will be the best marketing channel. Each channel works if you're consistent and manage what leads you get well. Answer your phone and follow up.

What has been your best Lead Generating Wholesale deals come from

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