With rates being high and having PMI, this is what pushed me to lean 20% vs. 5% or 10% because I would get much higher cash flow, and seemingly CAC returns as well. 

Our first year goals were to break even and grow from there and the CAC data was showing 10% or higher with using a management company. 

There's just a lot that I don't know that I don't know.My advice to anyone who insists on doing their own marketing would be to learn the metrics of marketing (PPC, CAC, ROI), then venture out to see if you can meet the industry standards with a little testing money, but hire an agency also, and you can determine if the difference in returns is justified by the higher cost of the agency.Unfortunately, lead vendors and ad agencies can be difficult to deal with, and even harder to find a good one. 

As someone else mentioned, you don't actually have to have a CAC or DD-214 to use those, so you might get civilians looking. 

@Joe Johnson Are you purchasing the property as an LLC if so I cac recommend a few lenders?

I have clients with units on 8 to 10 CAP and 15 to 20% CAC on their co-living units.Happy to connect and share some examples of where and how those numbers work (3+ bed units) and guide you through the process of setting up, leasing, and managing your cashflowing rental while minimizing risks.  

I'm looking to optimize more for CAC vs. appreciation for the first few pieces in the portfolio, interested in some of the other peoples strategies in the area. 

Especially since we're adding two zone CAC/Heat, adding more outlets to bring it up to code, and adding light fixtures in a few rooms that didn't have them in the past.

I'm willing to work with off markets deals. so yeah, please dm me if you have and would be interested with any good turnkey(I can accept some TLC types). 20% cac returns can be tough. but with appreciation and cac returns I have seen 35-50% returns on my previous deals.

You may not like what you find but don't jump into this without guidance.Here is a startCalifornia Code, Civil Code - CIV § 1695https://codes.findlaw.com/ca/c...