Over the last couple of years social media influencers have ran with my brand as a term/category of real estate... much like how CrossFit is both a brand but also created a type of exercise.

If anything, I wonder if the age of the tenant would influence how often they relocate. 

The best practice when dealing with a real estate appraiser is to refrain from influencing their judgment.

I have the ability to influence it to some degree, but the other 3 GPs won't do a wholehearted change of direction unless our lawyer tells them to. 

He put me on to Dale Carnegie "How To Win Friends and Influence People".

I'd probably be fuming mad after the first two questions.That's why we've all decided that a "calming" influence like James would do the trick.

As mentioned above, it will be a negotiation and that negotiation will be influenced by the interest Seller thinks there is in the property besides you.Are there water or foundational issues in the building?

Unless rents outpace inflation, it does not matter how many properties you own; your inflation-adjusted income will continuously decline.Rents persist throughout your lifetime.Rents Outpace InflationIn real estate, prices are influenced by the imbalance between the number of buyers and sellers.

Most of the successful players spend $10,000 + per month on marketing, SEO, SEM, website development, influencers, etc.Another issue, depending on your state, is licensing.

With that said, I also agree with Patrick that a hard copy piece leaves a longer lasting and more valuable impression with the recipient.I wouldn't send this newsletter to anyone who gives me a business card, but I would send it to my sphere of influence and to a select group of past/present/potential clients.