But the real strategy is long-term investing.A couple of people stand out as examples.One is Grante Cardone of podcast 108 fame.

Here's an article I wrote on how to stand out as a wholesaler that might be helpful:http://www.biggerpockets.com/blogs/4430/blog_posts/32194-attention-wholesalers-2-ways-to-stand-out-from-your-competition

In my city, I look at those ads, extract the addresses in zip codes I like, and send them letters - the more unique the appearance the better so they will stand out from other form letters.

A better strategy is to buy right and that will take more research and due diligence including gaining a grasp of the unique attributes of the neighborhood you select.

., a bank holding company in Birmingham, AL, said its CRE portfolio grew in the first quarter this year by $242 million, with 40% of that growth attributed to multifamily originations.

How do they expect to stand out from the crowd?

We have done a number of older homes and looking at the photos, a few things stand out. 

While State Farm doesn't offer an STR rider, Proper and Travelers stand out as reliable alternatives.

If you want to stand out, send a unique mail piece and make sure your copy is strong.

I'd say it's not "needed" since many people don't do it and do deals, but it's the little extra things like that which can really make you stand out and make people remember and like you.