I also have a great broker and mentor who is going to finance the first direct mail marketing campaign so I'll have an update later on the response rate.Well, I'm not sure how you can target a specific recipient when you're mailing to "every door" in a carrier route.EDDM = Every Door Direct MailThat means your pieces don't have individual addresses on them.

The obvious thing to me is that you are not communicating for specific triggers; problems that you identify and agitate in order to direct the recipient to take a particular action such as to call you.Also, your card is pretty boring.

How many recipients and how often do you contact them?

Keep in mind you screen cash and voucher renters exactly the same way, can evict them the same way, and actually have a better chance of getting money above the security deposit from the state/recipient in the case they totally trash the unit. 

Easy experimentation tweaks to first get you started can be with color (ROI on Yellow vs Blue vs White, etc.) and fonts/sizes (depending on who your recipients are, studies are showing different fonts yield different results) and the easiest is Receipt Day (what day of the week your mailings are received).Congratulations again and keep it up!

It should be a pretty simple question for them to answer... and once you know what all the fields stand for, you can start making sense of which recipients to delete and which ones to keep on your list.Does that make sense?

You will need the recipient's name and email.  

With an entitled society "free" means the recipient has the "right" to get what they want the way they want it at someone else's expense.

I have done my own research into this and seems that by being creative with the mail campaign (i.e. invitation style envelopes, dropping in a mint/candy, etc.) really helps entice the recipient to open the mailer, which is the hardest part I believe!

For instance using a higher end, die-cut pop up surely would issue a stronger impact than a simple 5"x 7" single sided post card, or perhaps some other creative endeavor to get the recipient to open their mailer and immediately form an emotional bond.My question here basically is, who out there is using direct mailers in new and creative ways and does going above and beyond a simply 'yellow letter' or postcard really show a better ROI.