I also run a web design service myself with a team of web designers and graphic designers.

The person making 400,000,500,000,1 million a year makes so much money per hour that 30 minutes of time to save 5 or 10 bucks costs them money.It's all about the psycho graphics of the consumer being targeted.  

Second, I had a offer accepted for a tiny 2 bd house (so cute) with a huge yard in my tiny town where rentals jump off the market before most go on!

I even had cute and colorful bandit signs drawn by my daughter.  

I love their colorful graphics. 

I think you need to analyzing your buyer in those areas and the demo graphics. 

Of course they never found it and the city of Harrisburg eventually went bankrupt due to the massive expenditure of placing the official USA Today “#1 City in the USA” graphic on every police car, ambulance, uniform, fire truck, building, park bench, police dog, memorial statue, lamppost, street light, crossing guard, trash truck… you get the point.

Our lease allows us to sublease for one year minimums which we plan to do for about $2500/mth + utilities including escalation clause.In this cozy little neighborhood of upwardly mobile millennials looking for a fun place to live, work and play and the well healed Baby Boomers seeking a cute place to hang out, take long walks on the beach, bike the many miles of beautiful coastline, golf, fish or surf to your hearts content.  

What cute apartments!

.- Cute house, nice area.