Just a custom logo was all... but no other credibility built in (testimonials, local photos, bio about yourselves, etc.).

Costs for setting up a condo probably aren't too punitive, but, you would have to incorporate all of your desires, as well as the historical districts desires, into the Articles of Incorporation, CC&R.s and bylaws. 

I just took a random stack of 39 business cards from my desk. 10 were blank on the back5 had hand written notes from either me or the person who gave it to me19 had large company logos or a list of services the company offers2 had offers of referral bonus, similar to the great suggestion from @Steve Vaughan3 had lines to track details on your appointment - one property property manager had lines for property address, size of unit, rent amount, deposit, app fee, likes and dislikesHonestly, I don't recall every looking at the back of most of these cards.

I assume I should make her incorporate and take out insurance but also think I should have some sort of hold harmless agreement in place, just in case.

That is no sales line, I am serious, I am only looking to incorporate a person or a couple persons who strengthen our group.

I thought, wow, I should really incorporate those into my leases, as they are excellent proof and can avoid a "he said, she said" situation.

There is also a rise in studies seeing the benefits of biophilic design (incorporating natural elements into buildings).

On top of costs to get the units rent ready, incorporate that into the offer from the appraised amount.  

This is extremely easy to incorporate into your lease signing checklist prior to tenant getting keys and totally worthwhile.

I like partnership sounding names, as if there are some real heavy hitters, like: Duey, Chetum & Howe, Real Estate Investors LLC :) Actually, there is a good thread about names and what to take into consideration, like name being available, length of name you'll be signing stuff, how does it sound and easy to say, answering a phone, size on cards and type style, logo that fits, etc. :)