Furnishing the home, optimizing your listing, and setting up the systems I listed above (or others if you choose).Once you have everything in place, the actual time spent is pretty minimal.

Proceed with what I call cynical optimism.  

I would agree that starting in CA is not optimal, and Midwestern states would be a better place to start.

A lot depends on what you're trying to optimize for.  

Optimizing their willingness to pay me is part of customer relationship management.

There is also a fantastic SEO plug-in that helps optimize your search engine ranking.

Ask yourself what the advantage to being able to drive to a sub optimal market is.

I believe the optimal utilization for consumer loans is about 20 - 30%.

Using technology can really optimize your accounting needs. 

You have to think not only about the return but position the lease to where it is optimal to sell to a buyer later on if you want to exit in the future.The person approaching to lease the land may or may not be the highest and best use of the land and for tenant type.