You have a massive budget and honed system for lead capture and you want your marketing piece to filter.  

The lead capture system should be set to notify both of you of calls.If you use a company like RingCentral or even PatLive both can notify multiple downlines.

The skill is in getting your message opened and read, the luck is in playing the numbers.So yes, target your marketing to capture Aspect #1, and have multiple exit strategies to cover Aspect #2 .

Real Estate Mentoring / Consulting Benefitso Specialized Knowledge / Experience & Expertiseo Deal Analysiso “Hot Zone” Scouting & Heat Maps (geographical)o Access to my information, spreadsheets and tools I use to analyze deals & geographic /demographicso Advise on lead capture, contracts, contract management, contact management andautomation.o Extended Due Diligence: Blind spots & Fresh Eyeso Expertise not available through “regular” channels, i.e.

Unless I missed it, I did not see a URL, but the text capturing is ingenious...even my grandparents text now.Michael - What are your thoughts on having your site / URL on postcards?

I'd like to take the calls live and capture the lead information with the hopes of getting to a signed contract as soon as possible over the phone.

Do you trust voicemail digital transcription or do you use staff or a VA to collect captured info?

Once you learn how to negotiate using common seller dialog than you'll capture more opportunity.  

@Michael Quarles - Podcast 81 gave me some great information for presentation and possible content for my yellow letters. What was particularly brillant, though, was the information on how to capitalize on other peopl...

This will force people to come over to your website which should lead to more capture of leads.