Advice to tweaking my DM copy - Add my website or not?

[James Green]

I'm tweaking the copy of my next direct mail campaign and I'm wondering if I should add my website on the postcard.

Here is my copy without the postcard:

*****************************************************

I noticed you own the property at {house address} in {city}. I

am a local investor and would like to provide you with an unconditional

premium offer on your property.

It is critical for us to stress that there is never any commitment when you call

us. Even, if you are just simply curious. We buy As Is, Where is, Any

Condition, and have the ability to close on your time-table without any

stress!!

Interested? Please give me a call at 240-412-2372 to find out more. We

are prepared to buy your property for cash and at no out of pocket cost to

you what so ever.

Even if you are not interested in selling at this time, call 240-412-2372, so I

can help you determine the value of your property.

Sincerely,

James Green III

**************************************************************

I just noticed that I didn't say "Hi {first name}".

All suggestions welcome, especially what has worked for you.

Thanks

James

[John Hixon]

@James Green @Steve Christensen here is a script that @Bill Gulley  posted one time that does a great job of disclosing your intentions and what you do. If your intentions are to assign a contract and never actually close,it is best that the homeowner knows exactly what is going on upfront. Most likely they will not care but its best to let them know. Below is the script:

Early on after introductions and finding why they are selling, their motivation, what they are trying to solve, ask simple questions.

Jerry, tell me, do you care who buys your house? I assure you, the answer will be no! They don't care. If anyone did (never happened to me) remind them of fair housing laws.

So, while I am interested in buying properties for my investments, if we agree to a fair price, you'll sell it at that price, is that right? Jerry says yes! Okay, great!

(Time to pay a compliment)

Jerry, overall the house looks good, from the out side the (whatever) looks (really nice, good, fair) I can see the possibilities for this being a good investment!

(I don't care if the place is falling in, something has to be good about it or you shouldn't be there! Tell the owner something they already know as a good investment feature.

Any prudent seller will pay attention to your interest in them and in their property. Careful, show too much interest in the property and they see dollar signs! Show interest in them and they are more likely to work with you.)

Jerry, the way real estate transactions are done, is that we do a quick inspection, we (have already or will) pull(ed) up comparable sold properties and we can find a fair price that we agree on. Is that okay with you? Jerry says sure.

After we get a standard contract signed, that's when my work really begins Jerry. By law, there are some seller's disclosures any seller needs to provide to any buyer, but as an investor I'm not as concerned about such things like a homeowner would be. But, we need to follow the laws.....right? And Jerry says "Oh yes, it has to be legal"!

Jerry, after we agree to a fair price, that is when I really go to work. I need to do inspections, I may need to line up contractors, make material lists and other things, but I can do my part pretty quickly. At that point, you can see where I have already invested my time, efforts and money in our deal, you can understand that, right?

Jerry says something like "well, yes, but that's your business". You're right Jerry, it's not your fault that I'm in business......say that with a wink and nod, jokingly or with a sigh.

Jerry, a few moments ago you told me that you didn't care who bought your property so long as you get the price we agree to, that's very important to me. Here's why;

I already know this can be a good investment property, I'm interested in buying it, but until all the inspections are done I can't say that any property fits my investment needs, but I also don't want to walk away from any agreement I make. That's not the way I do business!

To give you the best price I can means my assessments must be on the money, I don't want to waste your time or mine. I will have time, effort and money invested in our contract, and the work I do, just as other investors do.

Investors actually work together, if a property is on the market and it doesn't fit what they need, they will tell other investors. It's a big advantage for everyone.

Jerry, that means that when we reach an agreed fair price, regardless of any problems discovered, the seller saves marketing time and their holding costs are less.

For you, it's like having a stack of back up contracts at the same price, the chances of closing can be much greater dealing with investors than picky home buyers. You get your price and you don't pay any commissions.

Investors that work together trust each other, another investor will spend less time considering an investment property if most of the work has already been done for them.

Jerry, time is money for all of us. My time, effort and money will be paid by the investors I work with, if I let them buy it, that is, if I don't buy it first as I plan on doing.

It's an assurance that neither one of us are wasting our time and money.

I'm sure you see the advantage of working with me, Jerry. Is that acceptable to you, to be assured of selling your property at the price you agree to?

Done! Move on. Your position is fully disclosed. There is no smoke here, no partner lies, no weasel clauses, just the property being accepted after usual and customary inspections.

You explained your business position. I have also told people I can't feed my dog by just looking and contracting on properties! No one works for free. (Well, except for me, LOL)

The seller agrees to what he said he would do, sell to anyone at his price!

That also means, those other investors need to be known to you! Know your buyers, what they want, what they will do, otherwise, don't take a seller's property off the market just to go beat the bushes!!!

Now, go and do good! :)