Thoughts on using QR codes on letters and more

[Keith Belzner]

Hi BP,

  Are any of you using QR codes in your marketing? I am thinking that I might add a small one to the bottom of my letters and postcards as I send them out. With today's technology driven culture I think a lot of people will use it to go straight to my web site instead of putting the letter down and logging onto the computer. Its quick and easy information for them.

Thoughts, experience?