It seems there’s a common misconception largely influenced by social media, online courses, and influencers who oversimplify the process that real estate is an easy, passive way to generate income with minimal effort.

@Matt Guignon thank you for reaching out. Lets

There is knowledge to be found in these media forms, but knowledge isn't their first motivator.  

FYI - with all the social media choices, all you have to do is make a plan to post the same message across numerous platforms.- You can even recycle the messages annually or quarterly!

Not much there yet but there’s a gigantic project in the workshttps://www.mesadelsolnm.com/media

Whether it's optimizing listings on OTAs, leveraging social media, running targeted ads, or using dynamic pricing tools—I'd love to hear what’s working for you.Some strategies I’ve been exploring include: Enhancing property listings with professional experience photography and compelling descriptions, leveraging Instagram and Facebook ads to attract more direct bookings, and utilizing email marketing to engage past guests.What’s been a game-changer for your vacation rental business?

Building a social media presence.

Consider creating blogs, social media posts, or short videos on:•How to handle late-paying tenants•What to do if a tenant damages your property•Best practices for tenant screening•How to legally increase rent without losing tenants•By answering common landlord headaches, you’ll attract leads who already see you as a trusted expert.4.Market to Investors•Many property investors want a one-stop shop—someone who can help them buy, manage, and eventually sell their rental properties.

Unmasking the Real Estate Wealth Myth | Nasdaqa short article from Nasdaq debunking this social media myth, at least in the US.

IBAs are possible just looking for more outlets.