High end customers will require Concierge services. 

I personally do not touch equity in my own home to incorporate into my business.

We scan and analyze every new listing in an investor's target markets and send an email alert of high-potential properties based on their custom criteria. 

Use custom promotions to create eye-catching discounts.

I set an arbitrary goal of obtaining 10 reviews on Vrbo before incorporating Airbnb; however, this process took longer than anticipated, as only 77% of Vrbo guests left reviews.

One thing to consider since you are a California resident investing is the compliance requirements for LLCs incorporated in California or operating as a foreign entity here - the rules here are different than most states.  

I have worked with the closing team, renovation team, the property management team, and the customer service department.

My husband is a licensed general contractor with experience in building semi-custom homes, finish carpentry, kitchen & bath design, cabinet installation, and much more.

Another is they customize the property to their liking only.

I don't think we owe $800 in CA, we incorporated in GA and have a registered agent in GA. 2.