Hard to say from the short post here which is optimal.  

Not bad wealth generation in a non-optimal RE market, but my last RE purchases were Dec 2021.  

Monitor metrics like click-through rates, engagement, and conversions, and A/B test different ad copies, images, and targeting options to optimize performance.Ensure your ad links to a landing page with a clear call-to-action where sellers can easily contact you.

Optimally liquid reserves but often to include retirement accounts or other investment account statements

OR Do I hack with a HELOC or Cash out Refinance and optimize the revenue on the property ?  

And remember to stay updated on consumer behavior, demographic shifts, and technological advancements that may influence tenant preferences and property requirements.Space Optimization: Another way we can future-proof our CRE investments is by optimizing our existing spaces.

Stay informed, be adaptable, and seize the opportunities that come your way.A Bright Future AwaitsAs we look to the future, let’s embrace the possibilities with optimism and confidence.

I never really take it serious with rent rate optimization.

I think the optimal strategy will be to find cities that have good returns, maybe not the highest, but that also have minimal regulatory risks.Nashville, Charleston & Asheville are great examples of cities that have some of the highest returns, but the regulatory risk is so high that it might not be your optimal city to invest. 

If you boil your question down to the basics, it is asking - "Would you be ok with buying a property that only gives you 1/2 of the revenue streams available to an optimal property that both cash-flows and appreciates?"