How to Find Motivated Sellers without Using a Realtor

[Jeremy Fleming]

Finding motivated home sellers without a realtor can be challenging, but two effective strategies you can use today are Facebook paid advertising and door-to-door sticky-note delivery. Here’s how you can make these methods work for you.

****Before you discount the delivery of sticky notes - I want you to know this was my most successful buying campaign yet.

Facebook Paid Advertising

To set up your campaign, start by creating a compelling ad. Use clear, direct messages like "Looking to Sell Your Home Fast? Get a Cash Offer Today!" and high-quality visuals or short videos explaining your process.

Target your audience by focusing on specific zip codes, homeowners aged 30-65, and interests related to real estate and home improvement. Begin with a small daily budget to test performance, then scale up based on results. Monitor metrics like click-through rates, engagement, and conversions, and A/B test different ad copies, images, and targeting options to optimize performance.

Ensure your ad links to a landing page with a clear call-to-action where sellers can easily contact you. Using Facebook lead forms can streamline information collection.

Door-to-Door Sticky-Note Delivery

I hired a woman to deliver my sticky notes, paying per piece delivered and offering a nice bonus for every home I purchased from the sticky notes. This incentivizes actual delivery and increases the chance of reaching motivated sellers.

Design sticky notes with a concise message such as “Want to Sell Your House Fast? Contact [Your Name] for a Cash Offer Today! Call/Text [Your Phone Number].” Include your logo or a professional image to build credibility, and make sure your contact info is easy to find. Have your sticky notes printed at a print shop a few thousand at a time if you're serious about buying houses.

Choose neighborhoods with homes likely to sell, such as older areas or places with recent foreclosures. Plan your route to maximize coverage. Plaster your sticky notes to the front doors or mailboxes.

Track responses and follow up promptly. Adjust your message or target different neighborhoods if necessary. Adding a personal touch, like a handwritten note, can increase response rates. Be sure to check local regulations on door-to-door marketing.

By focusing on these methods and providing incentives for effective delivery, you can effectively reach motivated home sellers directly and increase your chances of finding great deals.