Though some of them are a bit more complex than a simple ROI or net cash flow, it is good to be able to run the numbers if and when you move to larger more sophisticated investment vehicles.

If one wants to look at a different set of semantics, I suppose you could talk in terms of "sophisticated" and "unsophisticated" private money lenders.

I seriously pondered installing a new insert, but wanted to offer something a bit more sophisticated for when the units were ready to market.

podio is the most sophisticated platform to use when it's set up correctly!

I would try two separate campaigns...1 - send letters that show you are sophisticated buyer, include a toll free # and a website and a logo.2 - send a very basic, nonthreatening, and unsophisticated letter with just your name, address and phone number.  

However, I'll play the odds like a Vegas casino and bet on the house in the long run.As I've stated many times here and elsewhere before: plan your work, work your plan and don't plan the results.

If a seller senses that you're being fair, that you're solving a problem for them, that you are giving advice rather than giving them a line of step by step pitches to manipulate them they will open up, the defenses will drop and they will have more confidence in the transaction.When more money is involved, you need to be more sophisticated in your presentation and approach than asking if they'd like to supersize that order.

I think you are assuming that the trust must be someone who is more sophisticated because they are a trust.

I haven't looked into anything like this and don't know what to expect it terms of cost, I just know that the spreadsheet I've been using (which is not too sophisticated, but not basic either) is not one that can be used if I wanted to ramp up the quantity and frequency of my mailings and manage/keep track of incoming calls. 

Jerry Puckett Most yellow letter copy I've seen attempts to make the sender appear less sophisticated than a savvy real estate investor.