Marketing to Trusts

[Douglas Britten]

Hi all,  

I recently purchased a list of distressed absentee owners. (tax delinquent list) While examining the results I noticed that a good portion of the these properties were owned by Trusts who have been in control of the homes for less than 3 years. My thinking is that I should market to them similar to probates. (more professional no yellow letters) I have two questions: 1. Am I correct with my proposed marketing approach? 2. Should I address the envelope directly to the Trust since they are listed as owner 1? Thanks in advance for any advice offered. 

[Ned Carey]

Unless someone here has some specific experience the way to now is to test.  Send 1/2 yellow letters and 1/2 more professional letters and compare the results. However I suspect you don't have enough trusts for a large enough sample. 

I think you are assuming that the trust must be someone who is more sophisticated because they are a trust. I don't think that is necessarily true. There are a lot of Gurus telling newbies to put properties into trusts.