I began looking at the demographic of this certain area and I was hoping that some of you all might share some successes or little tips about what trends or income values to look for.  

We get between 100-200 more per month for the extra bedroom, but offer various discounts depending on what the market is demanding at the moment.What are your demographics?

He has seen a pretty significant demographic shift since the beginning of the year.

I will definitely try to find a solid marketing outlet to that demographic.

I'd encourage you to look further into the demographics... but here is the conclusion I come to in looking at all that information. 

I wanted an area that had a long track record of steady job growth, growing population, out of staters consistently migrating there for lifestyle/jobs, good balance demographically (types of workers, age of residents, etc.).

@Freddie Williams As @Logan Allec and @Michael Le have pointed out, demographics matter - A LOT.

Check out state demographics, housing & emplyment numbers.

Unfortunately, owner occupants are the only demographic I could sell a rehabbed property to in Southern California.

Type in an address and it'll give a demographic profile of a one mile radius.