For the innocent advertiser just starting out with Google Ads, leads might seem like the ultimate goal.

I would ask Stessa directly for help but their business model seems to be to advertise "Priority Phone Support" but force you to wait 2 month to make a phone appointment. thanks in advance 

However, communication issues with Lacey began almost immediately—she took two weeks just to send me a contract and was frequently unresponsive, blaming weather-related issues.She advertised the property as highly profitable, but when I asked for proof, she never provided any.

This search term will more likely attract potential home buyers.As we all know, targeting buyers can be a waste of money when competing in this competitive market where each investor/wholesaler is fighting for the next best distressed seller.Now, what else is this advertiser doing wrong with their ad?

That brings me to my next bad landing page (LP) breakdown—there’s a lot to unpack here.What I’m showing you here is a simple “load speed time” analysis of a PPC advertiser landing page.The basic industry rule of thumb is that A load time of 1-3 seconds is considered good, where the less is better.

However, do make sure you have some form of electronic confirmation that their payment was received.

You also have to deal with a bunch of tire-kickers who just waste your time.The rest are only worth advertising on via syndication as not really enough traffic to justify resources to manually add.Of course, this is for our Metro Detroit market, each market may vary somewhat.

If their credit sucks, they won't care, and you won't get that money.Share your rental advertisement and ask BP users to review it and give advice based on your market and your marketing.

it is more difficult than advertised, and you will likely be IN-vesting - putting money INTO the property - for several years, perhaps even 5-10, before you see a dollar in 'cash flow.'

I’m not sharing it to criticize the site owner, but rather to highlight how small mistakes can cost you money when advertising on Google.