San Bernardino City, cap rates are about the same, population is high but majority of the tenant demographic is low income with housing vouchers, very high crime rates and shenanigans. 

So far I am putting together a pitch book with local market information and attractions, reading market demographic information (looking for something to print off and add to pitch book), reading the properties website.  

Sometimes on their site they also have a prototype layout for a freestanding building and what size acreage needed along with target demographics for median income, daily traffic counts, etc.STNL means single tenant freestanding buildings and MTNL would be multi tenant of more than one freestanding building connected together.

Check who pays utilities, what large maintenance issues exist, and check the demographic on who you will be renting to.

Demographic trends, population growth, internationalization of many coastal cities, tech, bio-tech,  world class universities are not going to disappear.  

Know your buyer demographic and what they will want. 

Due to demographics I believe our market in SW Florida will show steady appreciation of at least 4-5% and more likely higher than that.

UCLA agrees but sees a big issue coming 2020 with backwards demographics.

I rather invest in markets with less extreme swings than more extreme swingsAll things being equal I prefer the south east versus the mid-west - I  think there are good demographics shifts there over time happening there.How is the state policies towards landlords - I prefer landlord friendly states / markets versus tenant friendly.  

What are their demographics?