Congrats on distinguishing the continued upset sale from the judicial sale, sometimes held the same day at the same time. 

Now, if you can distinguish yourself from these in some other way such as a lower monthly rent, then perhaps it might work. 

It appears the eREIT offerings have attracted a lot of new $ that they'll get recurring revenue for managing in the future, so in that regard it was a savvy move and gives them a way to distinguish themselves from the competition in that space (and some of the competition presumably won't be in business as the crowd industry shakes out in the coming year). 

The other major thing to distinguish various towns' programs is their respective appreciation rules - while Boston's 5% per year is very generous and allows folks to build wealth quickly, other towns favor keeping the costs lower indefinitely, and will dictate a TBD cost of living adjustment when you sell.

I simply take photos and videos, coordinate times and provide updates.In my opinion, this is a very valuable service and allows you to distinguish yourself from 99% of other realtors.  

I wonder what these people call their TV sets to distinguish between color and B&W TV."

So the only thing distinguishing the value between two similar properties is the NOI.

Most sellers know this, and they are smart enough to distinguish a good agent from the bad. 

Brandon and Josh had a CPA up there and while he could not answer everything he really did a great job distinguishing the difference, when its a good idea and when it really does not matter and which to use to maximize profits.

My answers in bold and caps above, to distinguish from the original questions.