How much to spend on postcard campaign?

[Eric H.]

Hey BP Fam,

I would like to know an average cost of a postcard campaign per piece. My marketing plan calls for 6x4 postcards. Any suggestions on size for max ROI. I have calculated anywhere from $.20 - $.53/piece. The most distinguishable variables are postage and source of list. I have quoted multiple mailing services including EDDM, click2mail, vistaprint, and mailing in house at the rate of $.37/piece. I learned about "shared mail" by searching BP forums and have found a company that services my target area. Will be contacting them on Monday.

I understand that ultimately it will come down to me just jumping out there and taking action. I have a budget but within the last few days I have found myself becoming paralyzed from my analysis or experiencing analysis paralysis. I WILL BE SENDING OUT MY FIRST SET OF MAILERS BY FEB 1. I’m claiming that. At least 2500 postcards. Another thought in my analysis is multiple strategies (max 2 starting out) has its benefits too. Ultimately my question is what’s a good price I should be paying per piece starting out?

Thanks in advance!

E. Harris