Post direct mail marketing action

[Julian Robinson]

I have just finished sending out my first direct mail marketing campaign. My question is, what should you focus on after you sent out the first/future mailing lists. I intend on sending different mailing pieces n the future to bring back data as well. Further, being relatively new to REI, I have been focusing my efforts on learning about different exit strategies available for sellers to use when presenting an offer. What is the best course of action following sending out your lists?

Action is what I focus on, as I equate elapsed time as elapsed profitability.