Tom, we were in the intelligence arena during the same period.My first job was as a fry cook at a burger stand, got fired for having a food fight with my cousin, well, I was 15, lol.I worked in resturants dishwasher to cook.

.It is an art in the sense that there are many variables to test when doing direct mailing, and if you do not have the patience, money, know how with those those variables it can hurt you big time and can "Sink you before you even start to Sail"Here are some to get the ball rolling, and maybe more to come from others here who know more them me in this area since I have no experience with mailings.10 Variables To Consider:* The list, get the wrong one you are fried* Color paper* Hand written or not* Fonts* Sales Copy ( crucial )* Hypnotic Headline* Addressed or Unaddressed envelope* The type of list you buy ( crucial )* Doing split tests* Control pieces

Bandit signs - these are the 18" x 24" plastic signs you see on the side of the road.

When I started I would put out neon yellow plastic bandit signs with metallic/reflective black lettering.

Asking people if they want fries with that, LOL!

Basically they blow a plastic material down the existing main and let it cure inside.

Kitchens can get totally coated in surface grease in 2 years if someone fries food at all.   

@Larry Fried it's a great place to be, thanks .

And thanks for the advice @Larry Fried, after we get a little experience under our belt and are looking for more passive investments, turn key companies sound like a great way to still invest!

If you do turn on the electric make sure the hot water heater circut breaker is off , so the elements dont fry .