I used to do a modest amount but go a very poor response rate with postcards.

I am a Newbie investor getting my start in Wholesaling, I just started a direct mail campaign, I sent out postcards and yellow letters to over 700 absentee owners, I received maybe 30 calls in total from both mailings, so far i have not closed a deal.

Is it because a letter/postcard said their run down dump of a rental is "highly desirable" or is it because they became friends with their tenant and now the tenant has taken advantage of them and they are in the hole and bleeding money (for example)?

My question is simple, Im starting a direct mail campaign for my wholesaling venture , What should my letters and/or postcards say to get the potential sellers attention?

The top agents who have been "branding" for 30 years can get away with it, but you can't.So, like I recommend to everyone, pick an area to farm and send out postcards. 

Here are a few, and there may be others: Lucky Buys Yucky Houses We Buy Houses 1-800-Sell-Now All provide a dedicated phone number and website, branded marketing materials available for purchase (post cards, letterhead, business cards, billboards, TV commercials, etc), for a monthly fee ($230-$450).

Everyone is doing it, sellers are getting dozens of letters/postcards.

Had a great conversation with a woman who wants to know what I can do for her. She wants to sell so she can put her father in a home. The house is free and clear, in decent condition from the outside. It has not b...

I have decided to move forward with the lengthy contract and purchases my first cycle of post cards two days ago!

Developers do it all the time (I get the legal post card notices in the mail and constantly see the "cookie cutter" 3 flat condos going up everywhere SFH used to be) so I know it's possible just not sure timeline, cost and politics to make it happen.