Magnet usa is good as well, but they are very expensive.

One of the best Lead Generation Magnets I've used was a Home Seller's Guide. 

It creates a magnetic "pull" on you instead of a labored "push" to do whatever it takes to get to where you want to be. 

I've always been a fan of direct mail and offering a home seller's guide as a lead generation magnet. 

You do need to be memorable, easily found when wanted, and familiar.I would recommend a couple of postcards, then a yellow letter, then another yellow letter saying that this is your last letter to them, but "stick this magnetic business card on your fridge just in case".

Ideally you want to send them whatever you promised in the opt-in 'lead magnet', e.g the definitive guide to investing in real estate.

If that's the case then just farm with postcards, offer a Lead Generation Magnet (that will be a Home Seller's Guide), and that will get potential homeowners to raise their hands. 

Use a Lead Generation Magnet to collect potential home sellers' contact info. 

I have to keep reminding myself that the worst school in Raleigh is still probably better than the best school in Fayetteville, so even if my kids don't get into a top elementary magnet school here, it will be ok .  

#2: Strategic Pricing: this is a buyer magnet if you do it right with the help of your Realtor.