What is your favorite marketing tools?

Question

I am working on a daily plan, specificly for realtors and I want to build those habits.

Please share your best experience with prospecting and marketing.

Starting with myself, I have recorded som educational videos, and I share any new course or book that I finish and I see people are talking about that.

All my business have been through referrals, but it's not enough.

I will appreciate your help and recommendations.

Joel Sherlock · Answer

@Neda Navidnia First an essential read is the Millionaire Real Estate Agent by Gary Keller https://www.amazon.ca/The-Millionaire-Real-Estate-...Second, I would recommend taking a hard look at what you enjoy doing for prospecting, and who you are looking to work with. Take that info to develop a plan that you will enjoy, if you enjoy it the chances of sustaining the plan go up 10 fold.For example if you dread the idea of cold calling and door knocking don't build a prospecting plan around that. Seems simply but many agents get lost in what is working for someone else. At the same time, door knocking and FSBO prospecting can be extremely successful for agents who consistently work a system.I coach our agents to get a clear picture of who their ideal client would be, down to the minute detail: how they dress, what kind of car would they drive, etc. With that information, you can more clearly determine what kind of ads you want to run and where those advertising/promotion dollars should be spent. For instance if your perfect client drives a Mercedes, gives back frequently and is a luxury shopper then attending $400 a ticket gala could be great prospecting. If your ideal client is a first time home buyer then that $400 ticket is most likely a waste. No matter how great the "tactic" is working for other agents. Develop a plan that works for you and stick to it with laser focus, adjust only when the tip or strategy fits your plan. Solid follow up plans and consistent communication systems are a must. Find a system to track when and how often you are connecting with your buyers and sellers. Connect with sellers min once per week. Buyers even more frequently. In a hot market we will connect with buyers daily. The number one complaint buyers and sellers have against Realtors... they don't hear from their Realtor enough. Having a system to track and even prompt this communication, this will ensure as sales volumes pickup your consistency will remain.If you want to post a little more detail about your business I would be happy to post again with some more specific info.Happy Selling.Joel

David Hunter · Answer

Great, Neda! :-)

Neda Navidnia · Answer

@David Hunter I am preparing the action plan based on your 7 Strategies.

Neda Navidnia · Answer

Hi @Jacob Bindler, thank you. I haven't heard about these methods. I am going to send you a message.

David Hunter · Answer

Neda,Most people hate cold calling so they don't do it. If you decide to try calling expireds then try to find their numbers on www.WhitePages.com. You won't find all of their numbers but you will find quite a few.No, I don't have a script. But, if you do cold call expireds just get them talking. Remember: Who, What, Where, When, and Why. Also, you can start off by saying, "Hi! I'm Neda with REALTY Company, and I noticed your house came off the market. Why do you think it didn't sell?" That'll open the door for you.As for postcards, you have to keep sending them out. Use a Lead Generation Magnet to collect potential home sellers' contact info. I prefer offering a free Home Seller's Guide to get them to raise their hands.Sign up for a free business account on Angie's List, and then ask everyone who left you a review on the Houston's Association of REALTORS website to put it on Angie's List. The reviews are even better if the reviewers are already members of Angie's List.

Jacob Bindler · Answer

First of all the background: I am running a service where i am helping FSBO sellers to procure services they need, but do not want to do themselves such as taking pictures and videos, promoting their listing online, print and other advertising. In light of that two questions to you:1. Would you personally be willing to do showings and/or open houses if your were paid per hour or per showing? What would be the price at which you would consider doing it? 2. Would you consider giving a seller a credit to count against your commission if i brought you a listing client?

Neda Navidnia · Answer

@David Hunter , thank you for the reply.No I haven't got any business from that, I have just started, but I have friends who are thinking about buying houses and it made them more interested in working with me, that's what I think.I know that I should keep doing that and people need to get used to me and my videos.I have picked the neighborhood and I have sent some hand written post cards, haven't heard anything back so far, but for sure one post card is not enough.All youtube videos are talking about cold calling, that is so scary, sometimes I say maybe this is not my thing, but if this is one of the main ways, I will go for that, I have tried calling few FSBO s and most of them had listed the property on mls through one of the flat fee agents. And I don't know how can I get Expired listing's phone number.My fiance is helping me with the money I need for my marketing, he is a loan officer and we have had a post card for both of us, so I just need to know what ways should I use.I am willing to do anything but preferably ways that are working best for me.About reviews, I have good reviews on my website with Houston's Association of Realtors, and this is the first time I am hearing about Angie's List.Do you do cold calling? and how do you get people's numbers? what is script that you are using? and what if they never answer your call?

Neda Navidnia · Answer

@Joel Sherlock Thank you so much for the info. That's why I love bigger pockets.I have started reading that book, I need to finish it soon.I am not a cold calling person, personally if someone calls me more than 1 time I would add them to my block list. But when I google prospecting, everybody is talking about cold calling. I don't have any system in place, that's why I feel lost, recently I have started using pipedrive which looks good so far.I like the idea of thinking about my clients and see where they go and what they do. I haven't had any success with open houses, I am working on that and I am going to use some of the tactics I have just learnt.About my business, I am planning to attract sellers and buyers in my neighborhood, I like selling single family houses and the price range is $250 k - $400 k. My fiance is a loan officer and we have contractors in our team, so I can offer different services that sellers or buyers may need.Is there anything else you want to know?I do appreciate your help.

David Hunter · Answer

Hi Neda,So you do educational videos for potential home sellers and buyers? You see people are talking about them... are they bringing you any business??Are you willing to farm any neighborhoods with lead generating postcards? Are you willing to cold calling expired listings?I guess my question is... what are you willing to do to get business? Do you have money to spend on marketing?Are you getting reviews on Angie's List from your current and past clients? If not, it's a great way to get reviews, turn them into testimonials, and then get business from Angie's List (the more 5 star reviews the better your chances are of getting clients... plus, clients who come from Angie's List are usually high quality, not always highest price, but high quality, nice people).