I know I learned most of my sales skills at the weekly meeting listening to the veterans banter back and forth how they handled objections lines they used to close etc etc.. this is a science to a certain extent if your going belly to belly trying to close deals.If your just looking to be an landlord and buy deals the sales skills are not as acute or not needed.. but if your going to go to the source and buy direct you had better know how to close.. and they should listen to your pod cast.. it was genius.now I remember and this goes to what @Kurt Phillips talked about Yeppers.. well on some follow up on your pod cast and it was when I was new to BP I thought crap this guy is pro everyone is going to love him.. and there were people on the blog thingee  OH he sounded to firm to forward to much like a salesmen I would never do that..

Direct mail can be one of the most efficient lead generation methods but there's both art and science to this.

Might help to look at things from a more creative side than technical steps as an equation, real estate is a science as well as an art, look to the art side

Hand written letters or printed...I simply do not get this.People need to think and ask use logic into deciphering this.Once you do, you WILL be successful if you just have half a brain, honestly.Once you let analisis and logic decide and answer these questions, THEN you send out mailers and you TEST the results, and you use an open feedback loop to fine tune the campaign.This is how you run experiments in science, engineering... in life.More likely than not ,you will inherently be unique and original in your campaigns simply because NO ONE thinks on their own.