1-color Personalized Postcards vs 4-c Postcards

[John Bolyard]

Hi everyone - quick question:

I'm looking for info on the difference between these two types of postcards:

1. 1-color postcard (yellow, pink etc) that is personalized with homeowner name address etc

2. 4-color card that only has the name and mailing address

Does anyone have any experience with these two types of postcards.

I've priced them out and they are about the same price per piece basically from yellowletters.com and a local mailing house here in Los Angeles.

I'm leaning toward the 1-color personalized card but I'd love to hear anyone thoughts.

Thanks!

[Adrien C.]

@John Bolyard At the end of the day, they both work. I've been doing DM for 3 years now and have tried all sorts of pieces and colors I'm no expert like @Michael Quarles I'm not sure why you're stunned. I mean go watch some late night TV and see all the lame products being pitched by over energetic sales people in cheesy suits. If it didn't work, people wouldn't do it. 

You're going to mail it consistently every couple of weeks. You need to mail consistently to catch people at a time when they need/want to sell. I mailed someone 15 times over an 18th month period and when he finally called, he was so thankful I mailed him. He had no recollection of the previous 14 mailings. I like to send a variety of pieces over a 4-6 month period and then repeat it. I joked with my partner that we could send the same piece every month and get the same response. 

Good luck