My family figured giving such a large gift of equity would be an aid in that area. 

Don't drink the Kool-Aid that you can do this with no money and become rich and famous.

Five years ago, BRRRR method investors were generally limited to conventional loans (under government-sponsored enterprise, or GSE, rules and limits), bank portfolio lenders, or other niche options like private money (individuals).

Should I rip the band aid off and raise all rents to market and deal with exodus that will follow and assume the increase in rent in the customers who stay will cover the decrease in rent from those who leave?

Rite Aid? 

It doesn't get better from the place you are in now, you have to pull off the band aid. 

Your ability to cut through BS, be realistic, and get things done will aid you immensely.

To have your vote/post ratio as someone who offers commercial enterprise speaks volumes to you.  

You request to add a live-in aid to your lease.

@Sara Abernethy I've used Kigo - it's more for enterprise managers but something to look at and compare with other software.