And it's gorgeous, believe me... new kitchen, bathrooms, flooring, paint, appliances, the whole nine.

For example, one of our condos in Kihei, Maui has its original 1980's kitchen, complete with pink laminate countertops!  

So they each bought one, and she painted hers pink.

It is a 4bed/ 3.5bath, 3,479 sqft gorgeous 3 story luxurious townhouse in the best & hottest location in Tampa, FL (Soho District).

Another thing that's motivating, is the after-- people don't see the hard work, or know the crazy long hours you do.. but what they do know, is a gorgeous kitchen, pretty floors... it's an amazing feeling to look at a beautiful house and say "I did that!" 

Beautiful area end gorgeous beach!

If you don't have any sales ability, check out To Sell is Human by Daniel Pink.

However I have never done one for multifamily (the asset class I jumped to this year), many of these mailers will be going to law offices, and very wealthy owners and I am hesitant to send them a pink envelop with a cute stamp and a chicken scratch yellow letter inside....Does anyone have experience in marketing to larger multifamily owners?  

White appliances should have went out with linoleum tile and pink bathrooms....

I am not their target market and have never bought their product but I know their story and their little pink cars.