Relationship marketing - you need to do this

[Josh Caldwell]

The term relationship marketing comes from the MLM or multi level marketing world but it is very pertinent to my world as a real estate investor and to be honest, relationship marketing pertains to nearly every business that you can engage in.  In the interest of full disclosure if I have one skill on the planet earth it is marketing.  I can market almost anything.  I also love MLM businesses and I make a good deal of money with my MLM's doing very little work because I am always marketing.  

Now here is where this is important to everyone reading this post.  Relationship marketing is simply running your mouth to everyone that you interact with during your day.  I am mostly a real estate investor, so when I run my mouth to anyone, and I mean anyone, I tell them what I do, and how to contact me.   This is relationship marketing in a nut shell. People seem to have the impression that you can only use relational marketing with people who are you close friends with, that is pure BS.  I tell my bank tellers, waitress, retail cashiers, and my friends what I do.  Oddly enough I make money because all of these people know what I do.  I just got a great deal on an investment house, I am literally taking it for free, because a lady at my church knew that I know real estate. 

If you want to get a crash course in relational marketing then I suggest you find an MLM and sign up.  They all have great relational marketing training.  You might want to try and find a good product that you can really get behind, but the training part will be good at nearly all of them.  

To your success

Josh

[Jeff Filali]

Great post @Josh Caldwell  I too made a lot of money in MLM back in the day.  Everyone I know or meet knows exactly what I do.  I talk about it to everyone, blow up my social media with it, the business is my life.  It amazes me at how many people don't think that way and don't even talk about what they do for a living unless they're talking to others in real estate.  Many of them, their family and friends don't even know what they really do.  They're missing the boat. People in your everyday life will send you business.  Ask anyone who knows me and they'll tell you I buy real estate, rehab properties and sell properties.  I get a lot of referrals this way.  Those are FREE leads!!