Multifamily Mailer Help

[Matt McCourry]

Syndicators and other Big Dogs in Real Estate,

Im geared up for 2016, got a killer list of Apartment buildings in 10 different MSA's all along southeast and ready for a direct mail rollout in January; however I'm a little hung up on what should be in the content of my marketing piece?  Envelop color?  Cute stamp or professional?  Corporate letterhead on fancy paper or standard yellow letter and chicken scratch?

I have done my fair share of direct mailers and they work!  However I have never done one for multifamily (the asset class I jumped to this year), many of these mailers will be going to law offices, and very wealthy owners and I am hesitant to send them a pink envelop with a cute stamp and a chicken scratch yellow letter inside....

Does anyone have experience in marketing to larger multifamily owners?  Anyone willing to share some secrets?

Thanks and Happy New Year!