The key, I think, is to actually stay away from the "classic" REI keyword portfolio and look for cheaper ways to get in front of the same audience.Typically, we'll do this by prioritizing the most profitable keywords in phrase match variations, avoiding exact match altogether (broad is still too broad in most markets, though it's probably worth a test in a market like yours).Another key is going to be finding the place at which you can affordably compete - NOT going after the top positions because that's what everyone else is doing.We find that the top spots in MANY markets are actually not worth the increase in cost - and that you can actually do more deals by targeting position 2, 3, etc.

So find something that needs some work, and it's always going to be more than "carpet & paint" that's a phrase investors use, but it's rarely the reality.- If you can BRRRR effectively, you will be creating your own opportunity for financing going forward.

I have been considering this mentor program and while doing my due diligence on them came across this thread.I knew there had to be some kind of catch (maybe that's a bad phrase, if they're legit).  

Courtesy to Brokers is a common phrase for this.John Corey

I’ve heard that phrase from some companies that I wouldn’t let build me a dog house.

By Googling a few phrases on the website, it took just a couple of minutes to determine it's almost an exact copy of 365 Home Lending.

Throw those phrases into google and after a few articles you will get the gist, enough to meet with a real estate-focused accountant on them at least.

Syndication deals always us the "up to" phrase in describing returns, such as "up to 18%".

I agree with Jay.I heard of a phrase about finding money which is very appropriate: "Don't dig a well until you're thirsty."

The media, politicians and the leftest activists in California have been pushing the "eviction" narrative for the last few years and they are really ramping up the incorrect use of the word to be a catch all phrase for any lawful ending to a term contract.