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Updated about 10 years ago,
I or We??
Hey BP community, I'm doing my research on starting an investment company and i know when your advertising wording is very important. So in your ad campaign , should I use I or we when communicating with potential clients via advertising with postcards ,yellow letters etc;? Do potential clients feel more comfortable with knowing there dealing with an investor or a group of investors? Example: "I buy houses" or "We buy houses", which phrase would makes a potential client feel more comfortable? Any suggestions?