Do you have a reliable lead generation engine akin to those described by BP podcast guests who are always from the US: driving for dollars, DM campaigns, cold calling via virtual assistants, evergreen website with traffic directed from SEO paid word searches, etc?

For example, the marketing campaign will need to have x number of direct mail sent per month to these types of owners, there will need to be Pay Per Click advertising, SEO advertising, etc.

SEO is hands down the best method for lead generation no argument.

Direct mail, SEO, Cold-calling, Text messaging, Door knocking, MLS, Networking.

As a side gig, I built and currently manage a local Long Island safety equipment company’s website via Shopify and SEO campaigns via Google Ads.

(direct mail, PPC, SEO efforts, retargeting). 

SEO!

Think SEO, PPC, Facebook etc

I haven't dedicated the time to dive into the SEO process so the traffic generated so far has been via LinkedIn and Facebook shares.

Other methods are driving for dollars, door knocking, wholesalers, wholesaler deals that fell through, craigslist, Realtors, FSBO sites, expired listings, put out bandit signs, billboards, newspapers, other offline publications, home health care, hospice, assisted living facilitiesYou can use pay per click/adwords, motivated seller website with SEO, facebook, Linkedin, Youtube, and other forms of online and social media marketing.