Marketing to acquire beach rental airbnbs

[Joe Cassandra]

We do a lot of marketing for regular rentals/flips around us. (direct mail, PPC, SEO efforts, retargeting). 

Do those type of efforts --- namely direct mail --- work just as well mailing beach town rental owners? 

We are looking to acquire some out of state beach town properties to turn into airbnbs to diversify our 'types' of rentals. 

Or, how do you acquire most of your beachfront airbnbs? Are you finding it's less competitive bidding on MLS?