Now again this is my strategy and works.The biggest topic is do your market research and understand what your competitors are doing and understand the market.

Lots of ways to select location, which one is best depends on your particular area.Beyond those, I also recommend using additional filters to better differentiate your message from competitors sending to all absentee owners as if they were the same.Equity, like above, except separate free & clear from those who have a loan, and use different messages for each group, as their issues and motivations are often different.Age, someone managing rentals in their 70's or 80's is going to have different motivations then someone in their 40's or 50's.Owner location (based on mailing address), a owner that lives far from the property has different issues then someone next door or down the street.LOTS of possibilities, but hopefully that gives you some ideas.

If so, Zillow is now your competitor.

Do most of your applicants have pets and do your competitors provide fences?

Don't see it being a big competitor here in the states. 

Looking for fellow competitors?

NO Booze  just coffee and soft drinks but of course designer coffee we are in the Pac NW after all.it was a HUGE turn out over flowed the office LOL.but I did do it with another person.. he helped cordinate etc.. and I invited a few people that he thought were direct competitors of his and the next day this kid calls me and basically chews me out.. .. that was the end of that relationship and the last time i go to any meet up other than if I am invited to speak as a guest speaker..

In my experience, most of the attendees are not very friendly (they don't want competitors).

It seems (in my limited experience) that every time one approaches a 'realtor...' they either consider an REI a "competitor?"

You are free to start your own competitor to it.