Setting up your list at listsource

[Satch Bernhardt]

Hi everyone! I’m about to request my first list for owners absentees and I wanted to get some suggestions as to how do you guys set up your filters for a request. Thank you and enjoy the weekend!

[Sean OToole]

Filters I'd recommend:

• Equity, no reason to waste your time on properties folks can't sell at a reasonable price
• Property Type, most folks stick to residential, and often just single family homes
• Estimated Value, stick to a price range you can afford, and/or for which there is demand if you plan to flip or rent
• Location, this is best way to control size of your list. Lots of ways to select location, which one is best depends on your particular area.

Beyond those, I also recommend using additional filters to better differentiate your message from competitors sending to all absentee owners as if they were the same.

• Equity, like above, except separate free & clear from those who have a loan, and use different messages for each group, as their issues and motivations are often different.
• Age, someone managing rentals in their 70's or 80's is going to have different motivations then someone in their 40's or 50's.
• Owner location (based on mailing address), a owner that lives far from the property has different issues then someone next door or down the street.

LOTS of possibilities, but hopefully that gives you some ideas. The more unique your list and message, the more likely you are to improve your response rate.