Just throwing that out there in case, like me, you've never heard that phrase.  

I know flippers sometimes write penalty phrases into contracts ("must complete by XXX or pay $/week/month").

The way you're phrasing it is a little confusing.It would help everyone who is responding to you greatly if you lay out your actual numbers, e.g.xxxx  Rent Revenue(xxx)  Interest Expense(xxx)  Insurance(xxx)  Property Taxes(xxx)  Mgmt Fees(xxx)  Lawncare/repairs/maintence(xxx)  Advertising(xxx)  Tax Depreciation(xxx)  Loan Costs Amortization(xxx)  etc-------------------------xxx/(xxx)  Projected net taxable inc/(loss)

I found my most recent flip in Los Angeles, CA in a trendy, gentrifying area and thought I had a chance to make some good money.

Flip is the more logical thing to do but because of the “trendy” location, many investors I speak to tell me that it might make sense to hold it for appreciation.

@Brandon Carriere I was trying to see what the monthly trend is for the inventory numbers in las vegas?

What phrase did you use to search?

Are trendy business coming to the area?

@Kyle Jiron Just curious on your message above for action plan / investing plan ,  your phrasing made that sound like more of a solid thing or were you just referring to generalities ?

Pretty far South of Hyde Park and SOHO area (Super trendy, right now).