Well I usually hate self-aggrandizing, moral hectoring, and sanctimonious preaching but since I'm not blowing my own horn here, but rather blowing the horn of others (...wait that sounded bad...)  

The state slaps you with Real Estate Ethics and Standards where you must deal fairly in an ethical, moral and legal way.

but as wholesaling goes... there is no comparison with a lender assigning their mortgage to a servicing company... the Servicing company MUST be licensed and the Mortgage originator must BE LICENSED>  wholesalers are free agents no license, no rules , no ethics , other than their own personal moral beliefs...

However its just moral to tell them that you're in the business of making money and that your intention is to sell the property for profit.

So if you really want all possible internet leads, then yes PPC is something you need to do.So the moral of the story here is people need to stop saying "SEO" as " ranking 1".

The article you provided, Gene, was a moral booster in favor of this potential investment.

@Alex Ballas, moral of story:- find MOTIVATED Sellers (eg. one who WOULD sell under the same scenario for no more than the $220k they had in it).

Google it to make sure.Whatever happened to morals in this country? 

The moral of the story is: the best of intentions can have the worst of repercussions.

The moral of the story is to constantly test your market and adjust as needed. just my two cents.AG