What to pay attention to, once you start...

[Jordan James]

So I'm putting together a plan. I have a solid name picked out for an LLC, I'm getting a new cell phone specifically for business calls, and I'll put that on my soon-to-come business cards. I have a big plan to pick up buyers, and a bigger plan to find sellers. And then I see this in the news...

http://www.dispatch.com/content/stories/home_and_garden/2012/07/29/1-dearth-of-listings-boosting-sellers.html

My question is how much should a newbie pay attention to this kind of news? Should we read it, or give it the athlete treatment and stop reading the newspapers?