I am a newbie who is going into this full time with dedicated research and resources here in Tampa.Part 1I was planning on designing high-end direct mail pieces (creative, high-end, die-cut, spot UV coatings, large oversized postcards, brochures and letters).

It could very easily be compared to a simple "we buy houses" post card, just geared a bit more specifically for those landlords.

- Lead came in through a postcard mailing.

My marketing has consisting of Facebook, Craigslist, post cards, LinkedIn, bird dogs and just making everyone aware of what I am doing (like we are doing now).

I think the handwritten envelope is a little more personal so the owner will be more likely to open it opposed to a flyer/postcard. 

I have started making my website, figuring out what its going to cost to send out the mail, as well as weighing out the pros and cons of sending out postcards, yellow letters, typed letters or flyers and getting prices on them all as well.

Then I tried the post card thing, didn't work too well so I figured I would make it more personal so sellers know I'm a real person, so I made a word document basically explaining that i want to buy their property and left space to write their name and the property address by hand, this has worked for me the best.

I would drive for dollars, send out postcards/yellow letters and work my contacts first to see if anyone has a real estate problem that you can help them solve. 

You may find that your personal letter yields a better response rate than you postcard, or whatever you're using.There is a lot more to this art of mailing, but hopefully this is some good food for thought.- Troy

@Chris EastvedtI've done short sales, door knocking, cold calling, and post cards to people in foreclosure.