Information is readily available, and I understand it can be difficult at times to discern the trash, the selling from the substance.

Having a professional-looking sign could definitely help you stand out from the crowd, especially if you’re targeting a more discerning audience.

"The discerning heart seeks knowledge, but the mouth of a FOOL feeds on folly." 

Assuming the house is in great condition and previously well maintained throughout, then as needed work will probably be okay assuming you have the experience to discern what needs basic handy work and what needs a specialist.

They are both real estate and share some similarities, but they are not the same, and a successful multifamily group cannot necessarily discern the risks of retail.  

We're still a small enough city that you can easily discern the path-of-progress (POP) when a neighborhood is getting "squeezed" by adjacent areas that are growing/renovating quickly.

I am very impressed by the outstanding and discerning real estate investment professionals here, like you. 

Of course all of these determinations of both return and risk are subjective; I rely on my experience to be able to properly discern the data and clues available concerning not only a particular investment but the economic forces in general.  

Checkout DISCERN reports on VestMap.com, this is exactly what you are looking for! 

(I also do all of the advertising, tours/viewings, communications resulting from the advertising, but once all of the rooms are rented, and I am purely managing, how are property managing hours discerned, I suppose that's my question here.)