Visibility drives click ability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

If there are comps with the same floor plan those will usually be selected first.  

Start by going to this thread:https://www.biggerpockets.com/forums/899/topics/1214813-pm-h...And review the suggestions @Nathan Gesner shares there for selecting a PM.

What level of management did you select?

So, it ends up being a win-win situation for him.I believe, as I stated it before, that if you select the property and negotiate its price as if you were the investor to part with your hard earned money to own it, then your deals should be good enough to sell themselves.

Being selective about when and how you respond is often more powerful than addressing every single critique.

But granted that is a select few people and maybe not representative of the whole market. 

The IRS typically selects returns for audit based on unusual or suspicious patterns, not the sheer length of a return.

Do you already have an agent selected?

I have sent an inquiry to message select owners when I wanted to reach them.