We always shop the market and walk some of the competitors units

@Maris Becers -- From a brief look at Stockholm's self storage inventory, it looks like there's two primary self storage chains:- Pelican Self Storage- City-Self StorageThose are either your competitors or your friends, depending on which of three options you take:1.

Make them more appealing than your competitors.

Hey @Han OoI talked to a Contractor the other day who uses home advisor, and his experience with internet leads matches mine....when that lead came in, he had better pick up and call within the first 15 seconds or someone will beat him to it.At one time, I used Direct mail to drive traffic to my websites....I got a fair number of leads that way, but like my friend the contractor, most, immediately after filling out my form, would search for someone else like me...I'd show up to appointments with 6 other Investors.That's when I realized I was spending an awful lot of money driving traffic to my competitors sites.Now I only give out my phone number and live answer my calls so I can have them exclusively, overcome objections and build rapport all at the same time.

If someone wanted out fast I won, if they got greedy then my competitors won, though the owner usually ended up worse off than if they had taken my offer.

I have had two competitors Recently switch from a hotels to senior living apartments.

We were honest and transparent.We give them our offer and then tell them, "if you list it you probably would get double, I can recommend you a great agent if you like"... yet they just go for us.In one instance, our competitor offered the seller $40K on their house, and our offer came in at $11K.The seller picked us, despite having to bring $70K to the closing table to sell us their house for $40K.

.-  My biggest fear when I help someone is that they're going to end up as my competitor (actually, wasting my time is my biggest fear, but the competitor thing is a distant #2). 

Ultimately, you should state something that's better, faster, different, or cheaper than your competitors.

The only problem with NOT advertising "Flip this House" math when you are new and doing internet classified advertising (like CL, BackPage, ect) is the fact that all of your competitors are blowing up their numbers to "BullPuckey" math and they are getting the clicks, not you.I have advertised some fantastic and realistic deals only to lose business to a competitor who gave false "car salesmen" numbers and sold very bad investments.