My background involves social work & non-profit management before getting into real estate.

We used to use them for direct mail, email, and social media ad campaigns. 

Hey Chris, If your agent is only using RCM, they might not be familiar with platforms like Costar or LoopNet (which honestly should not be the case), or they simply may not have the budget to cover the upfront listing fees, which can get pricey.I’d circle back with them, address the plausible elephant in the room, and try to figure out a game plan to get your property on these other platforms.

Also, staging and professional photography can help potential buyers visualize the space better.Lastly, think about local advertising—social media, networking, and maybe hosting an event for local agents could help get more eyes on the property.

I'm pretty concerned to get into this now as Project 2025 is pretty clear about gutting HUD and many social services- the program may be greatly reduced during Trump's term, hard to say.

So here is what I do:1 - Get buyer criteria for what they are looking for (exact criteria)2 - Go source that criteria using data provider3 - Scrub the list and plan a marketing campaign around it (i.e) > Direct Mail > Cold Call > SMS > Online Ads > Social Media, etc4 - Once I get inbound leads coming in.

We were NOT told we were NOT supposed to socialize albeit we were told to work as teams.  

It can be easier than cold outreach, especially if you offer them guaranteed rent and hassle-free management.Also, marketing can really help you stand out—whether it’s through listing on multiple platforms, building a solid website, or using social media for direct bookings.

My biggest recommendation is to look on social media and see who the “big” players are for investor focused teams in your area.

Most serious and qualified tenants are searching on the major 3rd party platforms you mentioned + realtor.com, redfin, and a few others.Apartments.com & homes.com are owned by the same company and may offer some additional marketing options.Another strategy to consider here is social media - video marketing.