Several factors indicate the company is not that concerned about efficiency or ease of customer process: the website, a process that seemed to focus on one issue at a time instead of all issues at once, and consistently poor communications and lack of common sense from the loan analyst we were assigned.It started off very well with the initial point of contact, Austin Lornson, who did a fine job of explaining the general refinancing process, responding quickly and thoroughly to our questions.

I'd lower the price slightly below your competition and get real reviews.Be customer focused.

This is a more advance tenant placement tactics people who lack the experience or with an innocent mind can't read others properly should do more often before they relying on their read. 

Meaning truly intrinsic(2x DSCR not 1x DSCR), then roll the dice and lever the minimum you need to get the deal done and understand to put more to reserves than anything else for the first 3-5 years from your current and new property.The risk:reward ratio is very low when you factor in a lack of liquidity.

I'd run your numbers based on that to understand what a realistic offer would be to most people and then see if you can be competitive. 

Check to see how many contacts a listing has received in X amount of days to see if it is competitively priced.

if vacant, does it need any work to be rent ready and stand out from the competition?

So this is creating more competition and more agreesive rent rates and/or concessions like 1 month free to get those vacancies filled.

You have to offer a great product at a competitive price in this market.

That's your competition.