He spends $30K monthly on marketing for deal flow.For my firm Clarity, we will introduce a new modern company website for our marketing strategy.

I don't believe there are any "right" or "wrong" answers to these questions, but having clarity on these things will inform a ton of other decisions you make:  Postcards or letters?

He gave me the bid and I questioned and asked for more clarity, and he ghosted me after that.Do some research and ask more questions. 

For clarity though - part of that is through rent appreciation (increasing rents as the rental market has gone up), as well as making moves with properties that let me maximize my income by shedding debt.  

It does get a little more complicated when you have a Multi-family unit but it really gave me some clarity on my plans with a couple small MF. 

With the property address (and a Plat of Survey) I can give you more clarity as to your specific situation; however, at this point I have a feeling you are going to need to get a building permit in order to actually permit the work to be done to add the basement unit.If the Unit is already built out (recently or has been for years) the City will likely Still require you to obtain a building permit in order to "Legalize" the unit to where you could get the Zoning Cert to show 4 units...

This is a different market altogether, or so it seems.I've generally been a buy and hold investor, but no chance that's working in this market, and certainly not on the east or west coasts.I've been dabbling in creative financing lately, things @Eliott Elias suggested above, but am new to it and here to learn.Your question about income vs wealth is a good one too, to find clarity.

I quickly dismissed as a solution because I don't trust a Seller who either didn't read a simple contract, failed to get clarity or is feigning ignorance.

Makes sense @Stevo Sun, that brings a lot more clarity as to how people are doing it, thanks for the response

This is a good opportunity to go over the terms of the renal agreement again, all of them, for clarity.