You'd then want to get more granular and look at the actual properties themselves and search for location, configuration, decor and amenities similar to yours.

They have nice furniture and decorate.

Jakob fully refurbishes his properties with a line of products produced by a separate entity he runs called "VIMA Décor". 

I was an independent painting and decorating contractor for 28 years and have a lot of knowledge under my proverbial belt about how the construction industry in residential works as well as how to deal with contractors.

Then when showing another person the front parlor, there was another of the wild ones taking the decorative gas fireplace parts out of the fireplace, pulling away on the gas line connected to the burner. 

First thing that comes to my mind is add some cool amenities and decor from yesteryear, that would bring people back to their childhood memories.

Complement on their pets or decorations.

Modern decor and high end amenities are a must. 

Many homes are cluttered with knickknacks and outdated decorations.

Joshing you about Lexington...beautiful controlled city with decor that is very conservative unlike other areas and lots of brick.